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Maternity on Board

CSR

Motherhood is an extraordinary journey, a time of profound change and joy in every woman's life. It is a period of transformation that brings with it new challenges, the rediscovery of priorities, and the discovery of unique and unconditional forms of love and responsibility.

In this special and delicate context, NUR Digital Marketing, already proudly certified as a Great Place To Work, is actively committed to supporting new mothers as they return to work after giving birth. Our primary goal is not only to facilitate the transition, but to promote a truly harmonious and effective work-life balance through a flexible program that is deeply human and attentive to the individual and changing needs of each of our employees.

We firmly believe that the well-being and serenity of our mothers are directly reflected in the happiness, motivation, and productivity of the entire team, creating a more resilient and innovative work environment.

The objectives of our support program

NUR's support program for new mothers was designed with a clear vision and with the aim of achieving fundamental objectives that go beyond simple regulatory compliance, focusing on the overall well-being and full enhancement of female talent within our company:

Promoting the well-being of new mothers and their families

We strive to ensure a working environment that is not only favorable and productive, but above all understanding. We want new mothers and their families to feel welcomed, understood, and supported during this delicate and unforgettable phase of life, reducing stress and promoting a climate of serenity.

Actively supporting parenthood

We provide new mothers with the practical tools, necessary resources, and flexibility to best manage the delicate but rewarding balance between work and family responsibilities through active listening and the search for customized solutions for each individual need, facilitating a smooth and positive transition back to work.

Valuing and retaining female talent

We offer concrete and tangible work-life balance measures that are not perceived as mere benefits, but as genuine strategic investments in our most valuable resources. This approach fully reflects the values of inclusiveness, respect, and support for people that characterize our corporate culture.

The concrete advantages we offer

To translate our ambitious goals into tangible and measurable actions, NUR has implemented and continues to refine various support measures, specifically designed to accompany new mothers on their journey, ensuring them maximum peace of mind and total flexibility:

✓ More remote working for independent time management
We deeply understand the new logistical and organizational needs that motherhood entails; for this reason, we offer a greater and significant amount of remote working, well beyond the standard. This flexibility allows new mothers to manage their time more autonomously and effectively, enabling them to balance professional and family needs, such as breastfeeding, childcare, or simply the need to be there for their children, drastically reducing the stress associated with commuting and rigid schedules.

✓ Shopping vouchers for the purchase of baby products
To ease the financial burden that the arrival of a baby can bring, we provide shopping vouchers specifically for the purchase of essential baby products, such as diapers, formula, baby food, and clothing. We offer concrete and immediate help, ensuring that new mothers have access to a range of goods and services that are essential for their well-being and that of their children, thus helping to create an even more inclusive, supportive, and family-friendly work environment.

✓ Voucher redeemable for various personal goods and services
We provide an additional, highly flexible voucher that can be redeemed for a wide range of goods and services dedicated to personal well-being, such as babysitting, wellness activity memberships, grocery vouchers, or personal services. With this measure, we demonstrate our tangible commitment to supporting new mothers in their daily needs, alleviating some of the financial burden associated with parenthood.

✓ Total flexibility and personalization of the return-to-work program
Our program stands out for its flexibility and customization. Maternity support measures and return-to-work arrangements can be carefully and continuously adapted to the specific needs of each new mother. We provide personalized and targeted support, taking into account different situations, individual needs, and the child's growth patterns, ensuring flexible, tailor-made, and continuously evolving assistance.

With this concrete and innovative proposal, NUR Digital Marketing not only confirms its position as a cutting-edge company in terms of corporate welfare policies, but also continues its journey of team development and promotion of individual well-being, extending it significantly to the sphere of personal life.

Through concrete and forward-looking measures to support work-life balance and parenthood, we are actively committed to creating an increasingly inclusive, welcoming, and respectful work environment, supporting new mothers in their professional and personal growth.