Home CSR World Water Day

World Water Day

CSR

Every year, on March 22, World Water Day is celebrated around the world, a global initiative promoted by the United Nations with the aim of making people reflect on the vital importance of fresh water and to act concretely against the growing global water crisis.
Billions of people, in fact, still live without access to clean water and adequate sanitation, an unacceptable reality that involves us all personally. World Water Day serves as a strong reminder that water is a universal right, a precious and not inexhaustible resource, absolutely fundamental to public health, economic development, social stability, peace and the long-term sustainability of our entire planet.

The objectives of World Water Day

World Water Day was first established in 1993, following recommendations from the United Nations Conference on Environment and Development in Rio de Janeiro in 1992. Since then, every year, UN-Water (the United Nations coordination mechanism for water and hygiene) defines a specific theme, focusing global attention on particular aspects of the water challenge and inspiring concrete actions worldwide. Its main objective is a commitment that aims to:

- Raising public awareness about the water crisis

The primary intent is to bring to the attention of governments, non-governmental organizations, the private sector and individual citizens the severity of the global water crisis, which includes water shortages, scarcity, pollution, inefficient resource management and impact of climate change, highlighting how these problems threaten food security, health and social stability on a planetary scale.

- Promote sustainable water resources management

The day is a call to action to encourage and implement virtuous practices that ensure the conservation, protection and efficient use of freshwater resources. This involves adopting innovative solutions to save water in agriculture and industry, purifying wastewater, protecting aquatic ecosystems and promoting resilient infrastructure that can address the challenges of the future.

- Actively contribute to the achievement of SDG 6

World Water Day is closely linked to Sustainable Development Goal 6 (SDG 6) of the United Nations 2030 Agenda, which aims to "ensure the availability and sustainable management of water and sanitation for all" by 2030. The day serves to mobilize efforts, resources and collaborations to accelerate progress towards this crucial milestone, fundamental to human well-being and global prosperity.

On this very significant day, large-scale information campaigns are launched, events are organized around the world, educational initiatives are promoted and fundamental reports are published, such as the United Nations World Report on Water Resources Development. These are tools that provide in-depth data and analysis to policy makers, stimulating the adoption of more effective and sustainability-oriented water policies.

NUR sponsor and partner of World Water Day

NUR Digital Marketing is proud to be at the forefront of supporting World Water Day, recognizing water not only as an essential resource for life, but as a fundamental pillar of global sustainability that aligns perfectly with our corporate values. This commitment is an integral part of our vision of a company with a human face, consistent with our adherence to the United Nations Global Compact, which drives us to actively contribute to collective well-being.

Our participation is not limited to simple sponsorship: we are active sponsors and, above all, we collaborate concretely in the creation and dissemination of content for the awareness campaign.

Our role translates into a tangible commitment on several fronts, leveraging our digital expertise to amplify a message of vital importance:

Active sponsorship for impactful projects
We contribute financially to World Water Day, allocating significant resources to support awareness initiatives and concrete projects that aim to improve access to drinking water and sanitation in critical areas of the world. This sponsorship is a direct investment in the health, dignity, and well-being of global communities, enabling the implementation of essential field interventions and educational programs.

Creation and dissemination of strategic and engaging content
We provide our advanced expertise in digital marketing and communication to amplify the message of World Water Day. Our team of experts works closely with organizers and other partners to design, produce, and distribute various types of communication materials. Our goal is to raise public awareness of the importance of water, making complex topics accessible and engaging for a wide audience and ensuring that key messages achieve maximum visibility through digital channels.

For us, supporting World Water Day means not only demonstrating our deep social commitment and corporate responsibility, but also strategically using the power of digital marketing and communication for a greater cause.
The awareness generated by effective and widespread communication is the first, fundamental step towards real and lasting change in the management and enhancement of our planet's most precious resource: water.