Pompea

Social Media Presence & Brand Awareness

pompea

challenge

Pompea is one of the best known Italian brands in the field of clothing and underwear for men, women and children. It produce highly innovative products, where technology comes to serve everyday comfort. It uses advanced and sustainable yarns to create high quality, comfortable and stylish products for everyone.

The company challenged NUR to improve the brand value, increase e-commerce conversions, expand the digital community of users, fashion and quality apparel enthusiasts, and encourage the DIGITAL and RETAIL interaction.

Fields of action:

  • B2C
  • Fashion and apparel
  • E-commerce
Pompea

approach

The goal was to consolidate the brand's online presence through a multi-channel strategy, increasing audience engagement and improving both the organic and paid positioning. Our team supported the brand in all its digital strategy activities - SEO of the pompea.com e-commerce, online advertising campaigns, social media management, data analysis with interactive dashboards and the interaction between website and physical retail channel.

Starting from the analysis of Pompea's online presence, NUR Digital Marketing realized a complete and integrated digital strategy, through the collaboration of all the agency's departments with the brand's marketing managers, to strengthen the digital identity. The analysis, SEO and advertising activities were designed to improve Pompea's strategic positioning within search engines, intercepting the information and purchase needs of target users. The need for a more precise control of social networks led to the drafting of a global editorial plan - monthly and weekly - and the preparation of contents and creativities aimed at engaging users on LinkedIn, Facebook and Instagram.

result

We grow together with Pompea thanks to an established partnership that puts the user's experience and needs ahead of everything else. The continuous exchange of ideas, proposals and know-how takes place in a working environment that encourages the creation of skills and the focus on the goal achievement. The activities studied by NUR with Pompea start and continue from the constant data monitoring. The strategy is thus strongly data-driven.

The next steps that will be undertaken in 2022 will concern all the digital assets that will be created in synergy to communicate the launch of new stores, collections and the expansion on foreign markets. The results achieved together are already significant, from the onlince presence and engagement perspective and, consequently, brand awareness.

+ 250%

ROAS Google Ads

1st Quarter 2022 ( compared to previous period and prior management)

-22%

CPC Google Ads Search

1st Quarter 2022 ( compared to previous period and prior management)

+5 mln

Facebook Ads Reach

1st Quarter 2022 ( compared to previous period and prior management)

star
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