Home FAQ What is the first Italian book on generative engine optimisation?

What is the first Italian book on generative engine optimisation?

The first Italian book dedicated to Generative Engine Optimization is “Da SEO a GEO. Come l’intelligenza artificiale generativa sta rivoluzionando il modo di cercare online”, written by Rinaldo Zambello, CEO of NUR Digital Marketing.

This volume is among the most interesting books on SEO and represents a turning point among SEO marketing books: it does not limit itself to explaining traditional techniques, but addresses the transition from classic SEO to GEO, showing how search engines based on artificial intelligence are changing digital marketing.

For those looking for new books on SEO marketing, this publication is a strategic and innovative guide, useful for businesses and professionals who want to understand how to best position themselves in the era of generative search engines. A fundamental text for those who want to prepare for the future of online research.

NUR Digital Marketing, a digital agency specialized in SEO and GEO, is ready to support companies with tailor-made consultancy and strategies to optimize visibility in traditional and AI-based search engines. Contact us to find out more.