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lead generation

Lead Generation

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goals

An online Digital Transformation path, for any company that is entering or wants to consolidate its presence in this field, cannot disregard an effective lead generation strategy.

This is in fact one of the hot topics of the digital era, one of the main ways to increase one's presence and visibility online, and consists in studying and implementing precise digital marketing actions that aim at acquiring and generating interested contacts.

challenge

Our activity has a characteristic: we combine different digital tools to follow the user in every step of this path, always accompanying him with the right content at the right time - with SEO activities on the site, Adv and search engine campaigns, sending newsletters, presidium on third party sites and social networks. In this way the user, wherever he is and with the right moderation, will notice our presence, interact with us and become our customer.

Megafono
We offer a complete and perfectly integrated strategy

We recommend the right services for your goals, also creating complex and tailor-made strategies, designed to take advantage of the specificities of the different tools.

Lead Generation

WHAT WE DO FOR LEAD GENERATION

If in an offline world we can rely on word of mouth and on offline strategies, in the digital world there are different logics and services that must be exploited and implemented to generate leads, i.e. contacts interested in our business, our brand and the services it offers. The points (touch points) where a potential lead comes into contact with a brand can be many. We take care of controlling them in an integrated and functional way, making them work in synergy to accompany them throughout the lead acquisition process - the path by which the user becomes an interested contact and then a future customer.

Our approach is therefore based on an acquisition funnel - a "funnel" that guides the user's path. Here, we try to support with tools and business communications your Customer Journey in every moment, from the first searches until the conversion and then the nurturing. To do this, we exploit the logic of the funnel following the user's awareness in his journey, choosing for each stage the ideal strategy and making the different services work in synergy:

  • TOFU (Top of the Funnel): the user doesn't know us yet but is looking for something related to our industry, services or products. We stand out in the ocean of the internet and among our various competitors;
  • MOFU (Middle of the Funnel) - this is the consideration phase, the user has already noticed us, so we provide him with more information and make him approach us with more vertical information, making him understand that we are the right solution for his needs;
  • BOFU (Bottom of the Funnel), the conversion phase, in which the user leaves his data, now definitely convinced of the goodness of our proposal.
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